HP Blends Functionality, Durability and Style with New HP Mini PC

Image by tuexperto_com via Flickr

PALO ALTO, Calif., HP today unveiled its top-of-the-line Mini PC for on-the-go professionals who demand a stylish, yet durable fully functional companion PC.

The HP Mini 5101 features a sturdy, lightweight anodized aluminum display enclosure with a black, brushed finish. Complementing the aluminum is the use of magnesium alloy in the lower case of the Mini frame. Soft-touch paint on the base and palm rest further advance the PC’s look and feel. This combination of materials, an industry first in the netbook category, not only delivers an eye-catching design, but also improves durability.

Furthering the stylish look of the HP Mini 5101 is a newly designed, spill-resistant keyboard that is 95 percent of a full-size QWERTY keyboard. It features a visually open and spacious keyboard design with keys raised from the surface. HP DuraKeys, a clear coating over the keys, makes the keyboard 50 times more resistant to visible wear than keyboards without it.(1) In addition, the mouse buttons are located in the traditional space below the touchpad, making for a familiar user experience.

“HP Mini PCs have no equal when it comes to industrial design, use of innovative materials and overall feature sets,” said Ted Clark, senior vice president and general manager, Notebook Global Business Unit, Personal Systems Group, HP. “The HP Mini 5101 is truly a work of art, a sophisticated companion PC crafted for the trend-savvy mobile professional who needs functionally, durability and style.”

Starting at 2.6 pounds,(2) the fully functional and durable HP Mini 5101 is an ideal companion PC for the on-the-go professional. It features a large 10.1-inch diagonal LED display available in either WSVGA or high-definition (HD)(3) resolutions. Customers can also choose either the four-cell battery for lighter weight or six-cell battery for longer battery life. When configured with the optional six-cell battery, the HP Mini 5101 delivers up to eight hours of battery runtime.(4)

Mobile professionals can stay ultra-productive with the HP Mini 5101 PC’s small, low-power Intel® Atom processor, which enables the unit to run cooler, use less power and improve battery life. A fast-performing 7,200 RPM hard drive comes standard with the unit. Alternatively, an optional Solid State Drive (SSD) is available in either 80 or 128 gigabytes.

An optional, integrated Gobi-powered HP Mobile Broadband module allows users to conveniently access the Internet, corporate intranet, email and other critical information around the world.(5) Other wireless technologies include integrated Wi-Fi Certified WLAN(6) and optional Bluetooth® 2.0. An integrated 2-megapixel webcam allows for easy still-image capture, web-conferencing or video-enhanced instant messaging(7) with no additional hardware.

HP QuickSync software, planned to be available as a web download in September, allows quick synchronization of the HP Mini with notebooks or desktops so users can avoid maintaining multiple documents, media files and email. Information also can sync to portable storage devices.

The versatility of the HP Mini 5101 can change how students learn and is the practical answer to providing each student continuous access to a PC in one-to-one computing. Its suite of wireless, (6) multimedia and security capabilities allows students to learn wherever they have Wi-Fi access – from the classroom, to the library, to their homes.

The HP Mini 5101 is built to last, featuring HP 3D DriveGuard, which offers a three-axis digital accelerometer chip that sends a signal to shut down the hard drive upon sudden movement or shock. The HP Panel Protection System includes a scratch-resistant acrylic LCD cover and magnesium hinge bracket for added durability in demanding environments.

The HP Mini 5101 has been engineered for reduced impact on the environment by eliminating or reducing substances of concern, using fewer resources and reducing energy consumption. Configurations of the HP Mini 5101 are ENERGY STAR qualified and are identified as HP Mini 5101 ENERGY STAR on HP websites and on www.energystar.gov. In addition the Mini 5101 is EPEAT Gold registered in the United States.(7)

New accessories designed for use with the HP Mini include a USB 2.0 port replicator that adds a variety of audio, networking and USB ports to allow greater productivity. A lightweight, functional messenger bag designed specifically for the HP Mini or a neoprene slip case offer added protection for professionals while on the go. Other accessories available for the HP Mini include a USB 2.0 docking station, external optical drive and USB-powered external speakers.

More information on HP Mini 5101 product specifications, images and other HP mobility solutions is available in an online press kit at www.hp.com/personal.

BT and Tata Communications sign global strategic voice services agreement

Image via Wikipedia

BT Group and Tata Communications Ltd. have signed a major voice services agreement that will allow two of the world’s largest providers of voice and IP services to mutually benefit from shared resources as part of a global supply arrangement.

Through the five-year agreement, Tata Communications will become BT’s primary supplier of International Direct Dial (IDD) and other voice termination services outside BT’s own footprint countries and BT will become Tata Communication’s main distribution channel for its IDD traffic into the UK, expanding into other markets across Europe as the relationship matures.

By providing each party with access to additional capacity and flexibility, the relationship will allow BT and Tata Communications to benefit from each others’ strengths as they develop and grow their businesses in their respective markets.

Brian Fitzpatrick, MD of BT Wholesale Markets, said: “Tata Communications is a leader in the international wholesale voice business, making them a perfect partner to help us achieve additional economies of scale to those of our own. We look forward to maximising the opportunities this relationship presents to both organisations as we expand our portfolio of wholesale products and services and ultimately strive to become even more competitive with our pricing.”

Michel Guyot, President of Global Voice Solutions, Tata Communications, said: “We are proud to become BT’s primary supplier of international voice termination services. The agreement will increase both partners’ competitiveness and will enhance our respective service offerings. We are also very excited to have BT as our main distribution channel in the UK as we are confident that BT’s resources and strong knowledge of the European market will be of great benefit to Tata Communications.”

The relationship will allow BT and Tata Communications to benefit from their respective extensive global networks and advantageous cost structures. BT will also have access to Tata Communications’ world-class routing capabilities and on-line management systems providing greater economies of scale that will improve BT’s competitiveness in the international calls market.

Windows 7 pricing unvieled

Image via CrunchBase

Microsoft will not be offering an upgrade version of Windows 7 in Europe.

In the past Microsoft has given people already using Windows a chance to upgrade to a new version when it becomes available.

While that option will be offered in the US, Microsoft said its efforts to comply with competition regulations meant it could not do so in Europe.

European regulators dismissed the claim, saying the move limited choices rather than opening them up.

No choice

Windows 7 is due to go on sale on 22 October around the world.

Anyone outside Europe buying a new PC between now and then - running Windows Vista Home Premium, Business or Ultimate - will get the chance to upgrade the operating system on it, at no cost, to Windows 7.

While Microsoft will not charge for the upgrade, some PC makers may impose a fee to ship disks with Windows 7 on them to customers.

The worldwide upgrade option programme is due to begin on 26 June.


Microsoft says it's giving European users that full version for the same price that it would normally charge for an upgrade
Rory Cellan-Jones
BBC's technology correspondent

Read Rory's thoughts in full

Those who want to upgrade to Windows 7 on a older PC will pay a reduced price for the software. Stand alone versions of Windows 7, that can run on more than one PC, will also be available.

Microsoft said these upgrade options will not be available to Europeans.

"We will not be able to offer an upgrade product within Europe," said John Curran, Windows business lead at Microsoft UK, adding that only the full version of the software will be available to Europeans.

Microsoft will make an upgrade offer to buyers of new PCs but will send them a full version of the software rather than an upgrade version.

In Europe, the full version will be priced as if it were an upgrade version.

In the UK, the Home Premium edition of Windows 7 will be £79.99. Ordinarily, an upgrade version would only be available to those with an existing Windows licence. However, as all European versions are full versions this distinction will not apply.


WINDOWS 7 UPGRADE PRICES
Home Premium - £79.99
Professional - £189.99
Ultimate - £199.99

By contrast buying this edition in a shop will cost £149.99.

The upgrade option was not available, Microsoft said, because it was trying to comply with European competition regulations.

Microsoft has said that Windows 7 will be offered in Europe without the Internet Explorer browser on board.

A Commission spokesman dismissed Microsoft's claim that it was taking the action to comply with European laws.


WINDOWS 7 RETAIL PRICES
Home Premium - £149.99
Professional - £219.99
Ultimate - £229.99

"The essential point of our case is consumer choice," said the spokesman.

"We would want to look extremely closely at the terms under which Microsoft is making Internet Explorer available to computer manufacturers," he said.

"If the effect of the technical separation of Windows and Internet Explorer is neutralised by particular terms and conditions they offer to manufacturers to install Internet Explorer, they're no better off."

The preferred remedy for Europe, he said, was to offer users a screen when they first switch on Windows 7 that gives them a choice between IE, Chrome, Firefox, Safari or Opera.

"For them to claim that this is somehow imposed by the Commission or is going to resolve the problem with the Commission is far from clear," he said.

"It's certainly not because we've asked them to do it."
-BBC

Five things missing from the iPhone 3GS

Now in its third generation, the iPhone handset has made improvements with each successive model. This year, though, the improvements are less about what you see and more about what’s packed under the chassis—and what’s available in the iPhone OS 3.0 software update (accessible to current iPhone owners and on new iPhone 3GS units).

That’s not to say that the iPhone 3GS isn’t good. In fact, this new model is among the best handsets on the market today. Still, the 3GS’s combination of hardware and software continues to miss the mark in a few critical areas, and these deficiencies prevent the iPhone from leaping far ahead the competition.

1. Mass Storage Connectivity
Why can’t I connect an iPhone to my PC and then drag and drop files onto it? Apple says that it has considered introducing a disk mode, of the type found on all iPods, but feels that the iPhone’s audience doesn’t require one. I disagree. Early adopters and the enterprise workers that Apple is targeting (now that iPhone 3GS has hardware encryption and other enterprise-friendly features) would greatly appreciate direct-to-device file transfers. Plus, the capability would simplify transferring photos and other relevant data files (such as Excel spreadsheets and PDF files) to the device. The latter feature is especially important as the iPhone grows ever closer to converging with netbooks (a couple of office productivity apps are already available for the iPhone). Right now, to read a Word or Excel file or a PDF, you’ll need to e-mail it to yourself, and read it from within your e-mail. (Some files are supported over Google Docs, as well.)

I recognize that Apple hopes we’ll all subscribe to its $99-a-year MobileMe service, and give its cloud iDisk storage a try. But that isn’t going to happen across the iPhone’s mainstream market, nor is it going to happen with the tech-savvy audience. The sooner Apple realizes this, the better.

With the iPhone 3G S available in capacities up to 32GB, it makes more sense than ever for Apple to allow users to transfer raw data to the device. In some cases, users may want to access the data from the device; in others, they may want to use the storage to move files from PC to PC (why carry a tiny, easily misplaced USB flash drive for your important work files, when you can store files on your phone, which is less likely to disappear—or go through the washer).

2. Broader Data Handling
Why is there no way to save text messages on an iPhone? (At least with the 3GS you can copy and paste a message into a note or e-mail message; but that’s not the same as being able to archive an entire thread or to e-mail all or part of a thread to yourself.) And what’s with the antiquated Notes app, which limits you to exporting a Note by e-mailing it to yourself? That restriction is ridiculous at this stage of the iPhone’s development. A simple yet substantial improvement would be to make such notes appear as text files that users could open in Windows Explorer. Better still: Give iPhone users direct access to the files, and back up the files within iTunes (currently, you can sync Notes into Outlook and nothing else).

3. iTunes Reconstructed for Data Management
Apple’s iTunes began life eight years ago as a music jukebox that interfaced with the first iPods and later with the iTunes Music Store. Fast-forward to 2009, when iTunes has gone far beyond its original purpose.

At this point, working with iTunes’ tabbed data management interface is akin to using Windows 3.1’s File Manager in a Mac OS X Snow Leopard environment. ITunes’ cluttered interface contradicts Apple’s minimalist design aesthetics, and the menus for syncing Info, Ringtones, Music, Photos, Podcasts, Video, and Applications are a text-and-check-box travesty.

iTunes is long overdue for an overhaul, given the multifaceted functionality of the iPhone (and of the iPod touch, for that matter). Why can’t I drag-and-drop into iTunes? Why can’t I import specific photos into iTunes? Or view applications by their icons, instead of having to resort to a text name that I might not even recall? How about making it easier for me to import self-generated video—from within the tabbed syncing interface?

If Apple were to shake up and reshape iTunes with an eye toward simplicity, it could also make the service far more powerful and compelling. And that, in turn, would make the iPhone platform even more attractive than it is today.

4. Improved Integration With the Web
The iPhone’s hooks into calendars feel fairly archaic. Calendar syncing is limited to Outlook and CalDAV; but if Palm’s WebOS and its Pre smartphone can extend this process seamlessly across multiple calendars, why can’t Apple and the iPhone do so in Gen 3? Granted, with an iPhone you can sync contacts with Outlook, Yahoo Address Book, Google Contacts, and Windows; but why can’t you access those contact lists directly from the iPhone’s Contacts app to begin with? Stronger ties with existing, established Web services would help make the iPhone a more Web-centric communications handset.

5. A Better Camera—Really
Yes, Apple has bumped the camera in the iPhone 3GS up to 3 megapixels and added tap response to focus/expose and macro functionality. But the camera needs more work to improve its standing in today’s vigorous camera phone competition.

Let’s start with the megapixel count. The iPhone 3GS’s 3 megapixels feels almost entry-level in comparison to the offerings of today’s high-flying phones. Such models as the Nokia N97 have already reached 5 megapixels, and higher megapixels are appearing with greater frequency on pricey camera phones. Bump up the megapixels and the image quality, Apple, and you bump up the device’s functionality—and its ability to fill in for a point-and-shoot camera for casual snapshots.

Also high on my list: Allow one of the existing buttons (the volume control or the home button) to act as the shutter. I find I can’t steady the camera adequately when I have to push on the screen to snap the shutter. A physical button would solve that problem—and make the phone’s camera much easier to use one-handed. For example when you’re snapping a picture of yourself and a friend at a party, with the phone’s screen facing away from you, pushing a physical button is a lot easier than finding and pressing a virtual button on the display.

Software image stabilization would be another great feature, as would better light-sensitivity capabilities and an LED flash (another increasingly common feature on camera phones). Include the ability to shoot multiple frames rapid-fire, and suddenly the iPhone 3G S’s camera could be a very powerful tool.
-PCWorld

iPhone 3G vs 3GS : speed

UTV LAUNCHES INDIA’s FIRST MOBILE MUSIC CHANNEL

UTV New Media Ltd., the digital arm of UTV, today announced the launch of India’s first exclusive music video channel on mobile TV.
The channel name is UTV@play, it will provide the Indian music and videos, apart from the regular Bollywood fare and showcases songs from all genres: film, folk, classics, pop and devotional with just the click of a button.

It offers a vast catalogue of music videos not only from Bollywood but also from different languages. It even has an exceptional collection of international songs from popular artists like Bryan Adams, Akon, PussyCat Dolls, Metallica to name a few. With all this and more, UTV New Media Ltd., which pioneers in the mobile content segment, is all set to add scintillating stars to its flap.

‘UTV@Play’ is available on BSNL, MTNL(Delhi) Idea and Vodafone.

The users can access it in two ways. They can send a simple SMS. In response to the message, the WAP link is sent to the user, to download the app. They can also directly download the app from the operators’ WAP portals.

– IDEA – SMS “IDEATV to 55456” or WAP download (IDEA portal)

– BSNL – SMS “MYTV to 55447”

– MTNL (Delhi) – SMS “SUB to 53388”

– Vodafone – SMS “VODAFONETV to 111” WAP download (Vodafone Live)

This facility is now available to the users at an subscription of Rs. 10 per day or at Rs. 30 for the entire month.

In case of fire : Do not use Twitter

New Interactive Website Launches to Expose Scams

Site Allows Members to Expose and Fight Wrongdoers in Their Own Words, Photos and Videos

PALM DESERT, Calif., June 24 /PRNewswire/ -- A free access social network service, privately owned, SCAMRAIDERS.COM (Scamraiders), a Division of Jabberwabble Corporation, allows registered users to send their own and read other users' postings, updates, photos, blogs and videos relating to "scams" and any form of abusive conduct. Scamraiders allows users to post and interact in whatever "scam" category they select as their specific points of interest. The Site will also provide updated and relevant case histories, noteworthy current news items, and other services and offerings, available to its registered users, as well as Scamraiders' staff interaction with its participants. The theory being: "in unity there is strength and power." Scamraiders.com is a privately funded start-up, with offices in Palm Desert, CA.

The concept and idea came from Jim Couri. Through his life-lessons, Jim has both observed and been a target of corruption, scams, and swindles, having been personally confronted for over fifty years with scoundrels in business and courts who take advantage of the unwitting and trusting public, and get away with it. Jim conducted extensive research for more than two years on his idea of a website to help others and to publicly expose wrongdoers. He decided to create this service as platform for users who want and need to air out their common and uncommon problems, and as an arena of redress towards those who do not follow the law, rules, and/or our Constitution.

Jim believes that people who have been wronged (scammed, swindled, and abused) are eager to vent and expose in this type of forum their plight and to connect with others who are victims of like problems: "A new voice for the voiceless" and "How can we help you?" These are the Scamraiders mission premises.

The Site user responds by telling their story (personal plights) in their own words, and has the opportunity to learn from others in their same category by active interactions. This unique Site provides many applications and opportunities. Our primary focus is to create a great and much needed service for the millions of people who have been and continue to be taken advantage of, and who have no outlet, or who have limited resources to secure redress and help. We hope to build this concept of Scamraiders into a highly useful and successful interactive website, attracting users from all walks of life, who want to put a stop to and reveal the scams, abuses and swindles that proliferate daily, while building interactions with registered users who have likewise experienced the unethical acts of others.

Therefore, Scamraiders.com allows its users to express their grievances, connect, and share with other people who have been subject to and victimized by any form of corruption, thus unmasking the corrupt, swindlers and abusers of the public trust.

Jim Couri has also recently been interviewed on the Emmy award-winning news program "Full Disclosure," with host Leslie Dutton.

Gartner Says Emerging Markets Could Become Dumping Grounds for Secondary PCs

By 2012, Emerging Countries Will Need to Dispose of 30 Million Secondary PCs Annually

STAMFORD, Conn. — Demand for secondary PCs will outstrip supply for years to come, but reuse does not necessarily mean "greener" IT because growing exports for reuse or recycling are leading to increasing e-waste in emerging markets, according to Gartner, Inc.

"Although reuse must be considered preferable to most other forms of waste management, without effective controls, exports for reuse can be an excuse for dumping, and even in the best case result in ’passing the toxic buck’ to emerging economies, which are seldom equipped to deal with this problem in an environmentally and socially responsible way" said Meike Escherich, principal research analyst at Gartner.

In 2008, 37 million secondary PCs were refurbished and exported to emerging markets, and Gartner predicts that this number will rise to 69 million by 2012. A secondary PC is one that is repurposed after its primary use (as a new PC) has ended. Secondary PCs must have been used in the installed base for more than 120 days to be considered secondary use.

Gartner found that the demand for secondary PCs has increased as the global recession has tightened its grip. As product life cycles lengthen, demand for secondhand PCs is outstripping supply. Even when the markets recover, shortages of used PCs will continue as large volumes, especially of notebooks, will be too old to have a useful second life span.

These secondary PCs will eventually need to be disposed of. In 2007, nearly 68 million secondary PCs had to be discarded worldwide. In emerging countries, approximately 15 million secondary PCs had to be discarded in 2007. Gartner estimates that by 2012, emerging countries will need to dispose of a total of 30 million secondary PCs annually.

"Without action, OEMs will find that an increasing number of their PCs will either end up in landfills or find their way into illegal or badly set up private ’workshops’ for dismantling" Ms. Escherich said. "Neither will be advantageous for a vendor’s ’green’ credentials"

A thriving international trade has emerged for used PCs, largely from mature to developing countries. Exporting brings important benefits, contributing significantly to the operations of schools, small businesses and government agencies. Furthermore, extending the life cycle of PCs prevents substantial environmental damage. Gartner believes that the manufacturing phase accounts for up to 70 percent of the natural resources used in the life cycle of a computer, and extending the lifetime via second use provides an important environmental service.

Although some exported used PCs are handled responsibly in demand countries with effective regulatory regimes and by companies with advanced technologies, many end up in developing countries where they are frequently handled and disposed of unsafely. Emerging economies often lack the capacity to safely handle and dispose of used PCs, and extremely low labor costs and lack of environmental controls make unsafe recycling commonplace.

"Although repair and reuse are worthy goals, without efficient enforcement of worldwide legislation and controls, they are simply loopholes allowing for ’greenwash,’" said Charles Smulders, managing vice president at Gartner. "The fact remains that every single one of these PCs must be disposed of sometime, somewhere and somehow"

Until a universal enforcement mechanism is developed and effectively implemented, consumers and businesses aiming to be environmentally responsible with their used PCs should be skeptical of companies that claim to responsibly recycle these devices.

Ms. Escherich advised PC vendors to seriously consider adopting the same standards globally that they are legally bound to adhere to in stringently regulated regions, such as Europe and Japan. "After all, nothing exposes ’greenwash’ more dramatically than an A-branded PC found dumped in a developing country in Asia or Africa" she said.

Unlock iPhone 3gs; the Nation’s Aim following AT&T Activation Delays

Consumer frustrations at iPhone 3gs’ AT&T network exclusivity heighten, as 48 hour activation delays emerge

San Diego, California – June 22nd 2009: Apple iPhone 3gs customer’s hopes were dashed as activation delays of up to two days emerged following the June 19th release date. The problem has occurred between exclusive iPhone service provider AT&T and Apple Inc., meaning consumers are more frustrated than ever with the lack of network flexibility and are looking for ways to unlock 3g iPhone handsets.

Even prior to the activation delays that have been deemed unacceptable, customers had been keen for Apple to relax their network exclusivity. Unfortunately this never happened and the only way to use one of the Apple Inc. cell phones with networks other than AT&T is to unlock iPhone 3gs handsets. This is done using software, downloadable from websites such as that of San Diego based company ’iPhone Unlocking Solutions’.

“If you don’t have access to AT&T or you live in a country where AT&T is not available then you have no way of using the iPhone” says Michael Cera, CEO of iPhone Unlocking Solutions, “Now with the iPhone 3gs it seems even customers who can use AT&T in normal circumstances are finding the service unreliable. This is exactly why we’ve developed our software; to allow customers to unlock iPhone 3gs handsets for use with any cell phone service"

iPhone Unlocking Solutions launched as a company four years ago in 2005. Since then they have been able to unlock iPhone 3.0 handsets for over 1 million customers; a number that has continued to rise throughout 2009. CEO Michael Cera is reportedly keen to continue upgrading the iPhone unlocking software for subsequent iPhone releases, so that customers have lifetime access to the latest downloads.

2009’s iPhone 3gs release has not gone without problems as many customers are experiencing AT&T connection delays of up to two days. As a result software company iPhone Unlocking Solutions are seeing an increase in downloads as customers are discovering their method to unlock 3g iPhone handsets in less than one hour.

Launch Mac One Stop Shop The Newest Mac community

The market has been crying out for an independent Apple Mac One Stop Online shop for years and at last has filled the gap in the market. The new web site offers a virtual online paradise for Mac users and Mac customers. It offers a very informative Blog and a dynamic interactive online forum. Mac users can post questions and offer solutions to other Mac users.

The web site is not due for its official launch until mid July 2009 but it’s already attracted the attention of mac users around the world. Word is spreading fast about the fantastic Apple Mac products available at the lowest prices online.

Because the www.maconestopshop.co.uk (MOSS)is completely independent of Apple Mac, they offer massive savings on non Apple Mac accessories which are fully compatible with Apple Mac computers, iPhones and iPods. The web site currently lists 350 Mac related products, and by the end of 2009 the web site will house approximately 2,000 plus Mac products and services. Mac products and services will be added at the request of Mac customers.

In-depth research was conducted prior to the development of this niche market e-commerce web site. The company engaged various IT and Mac consultants and experts to identify precisely what Mac Users would want from their very own one stop shop. The end result is a state of the art dynamic web site which is easy to navigate and simple to buy from.

Check out Moss for special offers, discounts and periodical free delivery service. This web site has already attracted the attention of some of Europe’s leading Apple Mac distributors who are falling over each other to list their products on the site. A number of the top Mac distributors are already lavishing compliments on the new www.maconestopshop.co.uk web site.

There is a commonly held misconception by non Apple enthusiasts that Apple Mac offer form over function, add to this the real fact that Apple are normally more expensive, then its not such a huge intellectual leap to see why sales of Apple Macs, iMacs, Macbooks and Macbook Pros whilst improving, are still trailing way behind PC sales.

Moss aim to address this issue and help to reverse the trend by offering top quality Mac products at fiercely competitive prices. This is obviously fantastic news for Mac customers.

As our MOSS community develops we will offer reviews, recommendations on not only Apple products, but also on generic alternatives at massive savings. Apple do a great job with the design of their equipment and for some this will always be at the forefront of their purchasing decision, others will jump at the chance to get the Apple experience on a budget

iPhone App Developers to Generate More Revenue Thanks to Greystripe’s Guaranteed CPM iPhone Advertising Program

Greystripe’s new CPM Protection Program promises to beat any ad networks’ eCPM by at least 25%

(SAN FRANCISCO, CA) – June 24, 2009 - Greystripe, the leading rich media advertising platform for mobile, is offering a new CPM Protection Program to guarantee iPhone application publishers the revenue they deserve for their high quality applications. With several mobile ad networks undercutting each other’s CPM to compete for advertising dollars, iPhone app publishers are often left without proper compensation. But Greystripe’s new program promises publishers the highest CPM in the industry. Greystripe is able to command these higher rates because of their one of a kind rich media ad formats, including the only Flash ad format available on the iPhone.

The new CPM Protection Program offers to beat other ad networks’ eCPM by at least 25% for 60 days. Publishers simply sign up at http://www.octanetech.com/greystripe_cpm.htm and register by emailing publisher@greystripe.com. All publishers with existing applications with other ad networks are encouraged to participate.

“Our new program reinforces our commitment to establishing a sustainable CPM that promotes the free app ecosystem,” said Michael Chang, CEO of Greystripe. “We’re inviting all developers to try out our network and see the results first-hand.”

“We’ve tried many ad networks, and Greystripe has simply performed the best,” said Dave Yonamine, VP of Marketing, Mobilityware. “Most importantly, Greystripe delivered the best overall eCPM. They also have a great team; their responsiveness makes it easy to work with them.”